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What is LEGO® Serious Play®?

LEGO® Serious Play® (LSP) is a workshop methodology originally created and developed in the 1990s by Professors Johan Roos and Bart Victor, and the LEGO Company, “as a way to enable managers to describe, create and challenge their views of their business.”

LSP is unique, highly-interactive, fun and grounded in neuroscience. Each workshop is based around a carefully-structured process and involves ‘hands-on, minds-on’ exercises using specific LEGO bricks, accessories, animals and minifigures. LSP creates a way to tap an organisation’s collective knowledge to enhance business performance, innovate, and encourage organisational development. It's a great way to help teams to think and work together.

The traditional way to use LEGO bricks is to build models that represent tangible objects from the physical ‘outside’ world (such as ships, castles, houses, etc.). LSP uses LEGO to build models that represent intangible objects from the ‘inner’ world (such as concepts, ideas, emotions, thoughts and connections). Our workshops utilise metaphor and storytelling, which helps participants to express themselves in new ways.

In 2010, LSP became open source and released for international use under a ‘community model’. This led to rapid growth in the number of people using the method and the range of applications. Over the past 20+ years, the underlying method has not changed and remains as relevant now as ever – especially with the increase in focus on human-centred design, innovation and staff/stakeholder/consumer engagement.

The LSP methodology has been used all over the world by organisations such as Toyota, Coca-Cola, Google, Microsoft, NASA, Proctor & Gamble, and FedEx; by universities including Harvard, MIT, Cambridge, Oxford and The University of Auckland; and by government departments of countries such as the United Kingdom, Australia, Denmark, and Turkey.